Category Archives: The Association

TO’s & Threes – Celtics Column 03/27/26

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You know who didn’t come back from an Achilles injury? Achilles.

By Vinny Jace, Special to the15net dot com:

It is almost impossible to appreciate anything in our modern, instant gratification world nowadays. It is not enough for a top 5 superstar to return from a devastating injury in less than a year after surgery; if he is not immediately his old self after two weeks, then he’s a bum. Must be comfortable writing 240-character eulogies from the comfort of your couch while wondering what toppings you’ll order for your next pizza pie.

The concerns for Jayson Tatum are real, and they are also expected. If by some miracle he was his MVP-caliber self at this point, I’d consider it a glitch in the matrix. You can compare him to Kevin Durant, but the difference is Durant took 18 months to recover. The argument against Tatum is that he is not the otherworldly shot-maker Durant is. He plays more like a mini-Giannis, utilizing bully-ball to a maximalist extent. Two different players—all they shared was having the same injury at one point during their primes.

But it’s not like Durant is the same player since his injury. The shot-making is still off the charts, but his passing, playmaking, and athleticism suffered. The contrast between what he is now and what he was in 2014, 2016, 2017, etc., is stark. Even as he’s recovered, he lost something that cannot come back. That’s what makes the Achilles worse than most other injuries.

Does our Hoplite still have his hops? So far. The shooting touch will return, in time.

For Tatum, it’s impossible to see what he’s lost yet. It’s hard to attribute his missed attempts to the injury or just growing pains reintegrating into the offense. We probably don’t want to admit it, but the Celtics established a cohesive hierarchy in Tatum’s absence and reinvented themselves from a high-volume three-point team living and dying on variance to a multi-faceted system that incorporates cutting, the post, and near-the-basket action. Essentially, they are a superior version of the 2024 team in terms of the ways they can score. Whether Tatum can find his footing on a team that isn’t as reliant on him is another topic for discussion.

Prior to his return, Tatum said he was not coming back to be a role player. I don’t know why the term “role player” is treated like a slur in NBA circles. Role players are important. They play, well, a crucial role. Role players are the glue that holds your star players together and elevates the rest of the roster. If we look at the Los Angeles Lakers and the little renaissance they’re experiencing, it can be attributed to LeBron James’ usage going down dramatically and clearing the way for Luka Doncic and Austin Reaves to be their No. 1 and No. 2 best players. It’s something Tatum should be open to so Jaylen Brown and Derrick White can continue leading the show. If Tatum was slotted into a role similar to Baylor Scheierman for the rest of the year, I struggle to see the indignity beyond fat losers online having a laugh.

 (Photo by Brian Fluharty/Getty Images) 

It is undersold how difficult it is for Tatum to rediscover his groove in the late parts of the regular season, in the midst of a tight race for the second seed. Tatum is not in basketball-playing shape, and we can’t fault him for that. He’s huffing and puffing, playing nearly thirty minutes a night when less than a month ago he just started playing competitive five-on-five.

The pluses Tatum brings on the floor are his defense and passing. The Celtics’ turnovers are cut down when he’s on-ball, facilitating and moonlighting as the point guard. He’s their best dribbler and passer by far. But what the Celtics aren’t better at when Tatum is on the floor is shooting the basketball. Sam Hauser is critical to their outside game. A development this season has been Brown’s decision-making and ability to not settle for jump shots, whereas in the past he would. He’s a constant attacker who’ll create for himself even while guarded tightly, and can kick out to an open Hauser in the corner after commanding lethal amounts of gravity.


Tatum on the floor in his current state messes with that nucleus. That’s not to say he’s a hindrance. The Celtics sport a +14.1 net rating when he’s playing. And we shouldn’t ignore the fact that Tatum has altered his play style to better complement those around him. He is being more selective in his shot attempts, emphasizing his other skills that don’t involve just scoring. But there are some tweaks needed to make the offense flow smoother.

If Joe Mazzulla can figure out a way to lower Tatum’s minutes, reduce his role into a perimeter shooter, versatile defender who can guard multiple positions and crash the boards—sort of like a high-energy bench player who starts—you’ll basically have a taller version of Derrick White.

In 2026-27, the expectations for Tatum will be that he returns to his All-NBA form. Until then, a role player is what should be expected from him, and he deserves a certain amount of grace for what he’s battled against and what he’s willingly sacrificed for the betterment of the team.

Tatum is not sulking in his tent.

Vinny Jace is a special contributor to The15net.com. He does not live on the coast of the wine-dark Aegean Sea.

TO’s & Threes – Celtics Column 02/09/26

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By Vinny Jace, Special to the15net dot com:

Heading into the trade deadline, the Celtics rode the high of an unexpected 34-18 record that currently has them sitting as the No. 2 seed in the East, a half-game ahead of the favorites to come out of the conference, the New York Knicks. What was anticipated to be a lean season, heavily reliant on established stars, turned into an egalitarian effort where perennial no-names became big contributors. Neemias Queta evolved from fourth-string center to starter-level rim protector, while young players like Hugo Gonzalez and Baylor Scheierman turned in elite individual net ratings—Gonzalez at +17.7 and Scheierman at +10.7. The Celtics enjoy a luxury few expected them to have.

Had the Celtics not modestly hit on their late-round draft picks, perhaps they don’t trade Anfernee Simons for Nikola Vučević. Simons played a position of no real need; in fact, it could be argued he was redundant even if his impact was positive. Vučević filled a void, as Boston was thin at the big positions beyond Queta. Luka Garza is slow and can’t really defend. Chris Boucher never earned consistent time on the floor. Xavier Tillman never recovered physically from his injury.

Do not be frightened because it looks like Cam Newton typed his last name.

Vučević is not a flawless player and is quite frankly divisive. He’s never played for a team with real expectations or any semblance of a winning culture. He meandered through the post-Dwight Howard Orlando Magic era for most of his career, then became part of one of the worst trades of this decade when he was shipped to the perennial play-in franchise, the Chicago Bulls.

Like Simons, Vučević’s reputation is that his offensive numbers are empty calories—a product of bad systems—and that he’s a defensive black hole. For what it’s worth, the Celtics have managed to cobble together a top-10 defense this year despite playing players we’d define as bad defenders, and Vučević doesn’t appear any worse than those already incorporated into the rotation. Joe Mazzulla has shown an adeptness at hiding players’ issues and not over-relying on them when he doesn’t have to.

Vučević’s debut against Miami saw him matched up against elite defensive big Bam Adebayo. It was clear early on that he had his hands full as the Celtics fell into a 22-point hole before mounting a 98-96 comeback victory. Part of that surge came from Vučević dragging Adebayo out of the paint, hitting cutters to the basket, contesting rebounds, and converting on second-chance points. It’s not an elixir that renders bigs like Adebayo non-issues, but it gives Boston a fighting chance when Queta is on the bench.

Vučević notched a double-double in his Celtics debut: 11 points (4-8 FG), 12 rebounds (6 offensive), and 4 assists in 28 minutes off the bench. Prior to the game, he expressed a willingness to convert his role from starter to bench player to accommodate the team:


Even if Vučević doesn’t have the ideal traits for a big man on a championship contender, his attitude fits the mold perfectly—and that in itself is a huge win.

This trade is low-risk, high-reward for Boston. Simons was nice but wasn’t a long-term option and was likely to command a salary too rich for Boston’s blood. Vučević, if things go smoothly, could remain in Boston at a modest price and serve as a reliable backup big when Tatum returns to full strength next season. The trade also contributed to lessening Boston’s tax bill. Currently, they reside in the repeater tax, but by avoiding the luxury tax this season and next, they’ll become standard taxpayers. This opens a runway from 2027-28 to 2029-30 to spend more liberally.

Back in June, the Celtics’ projected salary and luxury tax bill was $540 million. Today it’s at $186.5 million, and they are only two games worse than they were last year. The Celtics cut costs when they had no choice given the unique situation they found themselves in, and they remain contenders to come out of the conference. And now they have added a big man who can potentially help them do that.

Vinny Jace appears on the Beyond Entitled podcast. He does not live in the Balkans.

TO’s & Threes – Celtics Column 01/06/26

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Is this old barn ready for unexpected playoff guests in 2026?

By Vinny Jace, Special to the15net dot com:

(Note: the statistics do not include Monday night’s game)

If you’d told me at the start of the season that the Celtics would be sitting at 20-12—on a 50-win pace—with a revolving cast of contributors, I’d have looked at you like you’d grown two extra heads.

The bottom line is that fans like to say they always knew when a relatively obscure bench player was on the verge of taking a leap, when in fact they don’t. Neither you nor I possess that knowledge. We’ve been wrong before. Ante Žižić, Tremont Waters, and Romeo Langford come to mind as projects we spent offseasons eagerly waiting to see blossom. Every puff piece or Reddit thread dedicated to their skills—bolstered by YouTube highlight videos—had us buying in. It isn’t a crime to want to believe every player your team drafts is a secret diamond in the rough. But one of the first lessons you learn is that it’s far likelier your team just picked a lemon with the 16th pick.

The difference between then and now is that former general manager Danny Ainge’s philosophy centered on exploiting what he saw as inefficiencies in the draft market: trying to recreate Isaiah Thomas by targeting players with similar skills and builds, and sometimes using draft-and-stash for project players. Ainge wasn’t a bad drafter, but in the later years of his regime, he exhibited traits that led to mistakes. Picking late in the first round every year means you’re the last dog at the bowl. As anyone who’s watched Moneyball knows, what happens to the runt of the litter? He dies. It’s safe to assume other teams try to implement similar strategies.

To earn attention from the coaching staff on the Celtics, one must be willing to put their body on the line. Boston draws 0.41 charges per game—10th most in the NBA. Rookie Hugo González and second-year guard Baylor Scheierman average 0.8 and 0.7, respectively.

What Mazzulla wants in his players is relentless, bulldog-like intensity coupled with consistency from three-point land. This means players are walking a delicate tightrope: slack off for one possession and you’re out; miss a rotation and you’re out. Mazzulla is quick to sub out anyone he thinks is slacking. But this roster is made up of players who won’t let that get to them. Professionalism and maturity are key. You don’t want players who accept that there will be games they won’t play in, but you also want them to maintain readiness for when they’re dusted off the bench and given 25 minutes due to whatever circumstances arise.

The three-point numbers for the rotation players are encouraging:

– Jordan Walsh — 45.1% on 1.9 attempts per game

– Josh Minott — 44.4% on 2.6 attempts per game

– Baylor Scheierman — 41.6% on 1.6 attempts per game

– Hugo González — 37.8% on 1.4 attempts per game

González has opened the door for himself by playing hard and tough for a 19-year-old rookie, displaying maturity and intangibles. His hustle plays are reminiscent of Marcus Smart. Off-ball, he’s shown a tremendous ability to cut to the basket and finish craftily. His defensive versatility thus far has been inspiring—the 6-6 rookie has held his own against big men like Karl-Anthony Towns, Bam Adebayo, and Kel’el Ware.

The offseason acquisitions Josh Minott and Luka Garza have essentially switched roles in little over a month. But Minott’s tendency to find himself in early foul trouble, inconsistent offensive input, and the Celtics’ competitive, deep bench have stapled the former Minnesota Timberwolf to the sidelines.

Conversely, Garza has assumed the title of backup big behind Neemias Queta, riding a phenomenal December to escape the doghouse. In November, he shot 55.3% from the field; in December, he raised that to 65.5%.

Outside the core players, you can’t really bank on who’ll find themselves on the floor from game to game. Josh Minott has shown he can contribute but struggles for consistent minutes. Minott began the season showcasing energy on offense, earning crunch-time minutes and even guarding the opposing team’s best player. Like González, Minott can adequately defend positions larger than his own, doing good work against players like Evan Mobley earlier in the season.

Third-year forward Jordan Walsh has played excellent defense on the likes of Tyrese Maxey and Cade Cunningham. While he’s shared crunch-time minutes with Anfernee Simons, the progression is real for Walsh.

Stevens’ ability to identify that the league is trending toward young, intense players who aren’t afraid to grind and get their hands dirty has kept this team afloat during some lean times in the first quarter of the season. And it’s because of his patience in developing players we’d largely forgotten about that the Celtics are no longer thinking about the lottery heading into 2026.

Vinny Jace appears on the Entitled Weekend podcast. He does not live in a seaside shanty in Hull.

TO’s & Threes – Celtics Column 11/20/25

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Joe is our psycho and we love him.

By Vinny Jace, Special to the15net dot com:

Throughout the first few weeks of the regular season, coach Joe Mazzulla has discovered what works and what doesn’t: tapering the rotation, trimming Anfernee Simons’ minutes when it’s clear he doesn’t have it, and putting Chris Boucher on ice to free up minutes for the emerging Neemias Queta and the hot-and-cold Luka Garza.

It’s no secret what Boston lacked heading into the season and continues to miss—a glaring void that stares you in the face during every game: the absence of elite passing, dribbling, a steady hand at the wheel during moments of crisis, and rebounding whenever Queta is on the bench.

Not having Jayson Tatum around makes it easier for opposing teams to strangle the offense, especially in the last two minutes. The Celtics in the clutch lack sufficient answers, and the offense reverts to a “cross your fingers and hope it works out” philosophy. Boston sports a 2-6 record in close games. Their offensive rating sits at 118.4; defensive rating at 112.9; and net rating at +5.4. Derrick White and Payton Pritchard are solid players, but filling in for the role Jrue Holiday once did is above their pay grade. They’re better suited as connective passers, not table-setters.

Johnston Joe is a hard-nosed Rhode Islander.

How the Celtics cobbled together 7 wins in the season’s first 14 games stems from a hard-nosed, barebones approach that takes every game to the wire. If I were to tell you White was shooting just 35.9% to start the year, you’d assume the team ranked amongst the dregs. But it’s how players like him have contributed on defense even when being challenged offensively that is a testament to “Mazzulla-Ball” and its flexibility. Defense is the real bulwark of this team that’s held together by duct tape—White being the best shot-blocking guard on any roster.

The aforementioned big man, Queta, and his 7-foot frame—able to shift his hips like a soccer player on the pitch to stay with his man even outside the paint—keeps the defense from having to collapse inside to help. His 108.7 defensive rating, on top of his +13.1 on/off-court rating, showcases the rewards of Boston’s years of development of him since coming over from Sacramento. It was once far-fetched to imagine Queta being anything but a rotational big man; now, you have to imagine a contract extension is in play if he keeps this up.

There is no need to be afraid of Jordan Walsh when he is off the court.

In the middle of their in-between season, the Celtics have managed to keep themselves interesting. Jordan Walsh is slowly emerging as a credible defender, having back-to-back solid efforts against Tyrese Maxey and James Harden. The younger players have earned their keep.

Fans have labeled the Celtics’ approach to the season “Ethical Tanking”—losing games while maintaining competitiveness. While it’s likelier to land the Celtics outside of the lottery, perhaps it leaves open the possibility that they aren’t far from re-entering the title conversation when Tatum comes back next season.

Vinny Jace appears on the Entitled Weekend podcast. He does not live in Johnston.

TO’s & Threes – Celtics Column 11/25

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Get well soon, champ.

By Vinny Jace, Special to the15net dot com:

The expectations for this Celtics season were always tough to gauge. For one, not having your best player—Jayson Tatum, out with an Achilles tear—caps their ceiling dramatically. The dire salary cap situation forced management to prioritize jettisoning big contracts to clear the books, meaning free agents like Guerschon Yabusele and in-house vets Al Horford and Luke Kornet weren’t options.

It’s a bitter pill for a fan base riding the Jayson Tatum contention wave since 2018. One wrong step, and the franchise is mired in a rut not seen since the Big Three era cleared out.

The solace in this dour hour? Maybe the Celtics land among the NBA’s dregs, in the lottery, where a top-flight prospect rejuvenates a roster quietly desperate for youth and trade assets.

But even this talent-depleted squad isn’t bad enough for lottery glory. Like it or not, they house a Finals MVP (Jaylen Brown), an All-Defensive guard (Derrick White), and the reigning Sixth Man (Payton Pritchard). Not to mention 3-and-D sharpshooter Sam Hauser—a marksman any team would covet.

It’s not rocket science, or aerospace engineering.

Yes, beyond that, they lack dudes who dribble, pass, and rebound. But the NBA—especially the East—is littered with worse. On any given night, Jaylen Brown can have flames shooting out his ass, scoring from a phone booth. Derrick White can rim-protect like a center. This leaves room for the scrubs role players to punch above: Minott, Garza, Boucher, Simons – channeling ghosts of better days.

Josh Minott, Luka Garza, Chris Boucher—and especially Anfernee Simons—aren’t championship pieces. Simons? Damian Lillard shot selection without the justification. But some nights, he splashes enough to steal W’s.

We all have a role to play,

The three-point revolution proved basketball is math, not art. Bomb from deep, randomize outcomes, level the field. The Celtics are 3-4. Only the victims of one blow out, despite trash stats: 43.6% FG (27th), 32.6% 3PT (26th). No surprise—they lost three 7-foot rim protectors, replaced by barely warm bodies.

How bad are they? A 42-win squad waiting for luck? The worst clutch team ever, dropping 55 by slim margins? This ain’t 2014—no Vitor Faverani heater flipping Ws to Ls. There are made men here. That scares me.

This team wasn’t built to compete. It was built to carve cap space for Tatum/Brown 2.0. We’re too early to predict that era.

‘It is difficult to make predictions, especially about the future’. Karl Kristian Steincke

Vinny Jace appears on the Entitled Weekend podcast. He does not live in Denmark.

Top 18 Things Not Discussed in the ‘Celtics City’ Documentary

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Before their time with us was done, we sent the Intern Street Team out to ask the locals what was left out of Bill Simmons’ Celtic City documentary they wanted to have in there. Here are their answers-

“If there was a connection between the Old Boston Garden not having hot water and the fact that the Celtics routinely beat teams comprised of plumbers and other tradesmen during the Russell Era.”

“The ‘Lucky doesn’t take cabs’ sitiation.”

“Whether Len Bias dying also led to the end of the painter’s cap supremacy among hats.”

“Glenn Ordway not being interviewed. At all.”

“Where in the Greater Boston Area one can find Wyc Grousebeck & Emelia Fazzalari’s luxe tequila brand Cincoro available for purchase?”

“How did Dino Radja end up as your best offensive player?”

‘Coach Jimmy Rogers’ hair care routine.”

“The Billups trade was completely ignored. Along with The Ricktator’s general incompetence.”

“Why did Bill bench Butler in the Super Bowl?”

“Larry Bird & Quinn Buckner’s ill-starred visit to Chelsea’s on May 16, 1985.”

“Stojko Vrankovic in the ‘glasnost’ era.”

“How many Celtics game Bill Simmons watched at the Garden while sitting in the SportsDad’s lap.”

“C’s mascot/good luck charm Busty Heart.”

“I can’t believe they didn’t even cover Tommy talking about Aaron Baynes’s monster cock.”

“It needed much more Deuce Tatum. He is EVERYTHING!”

“Danny Ainge being a Mormon.”

“The ‘Go back to Africa and hunt some lions’ story.”

“Corrie Bird.”

No Quit in Queta – Celtics Column

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By Vinny Jace, Special to the15net dot com:

A loaded Celtics team faced a hidden challenge heading into the preseason: How would they manage the minutes when Al Horford wasn’t on the floor, given Kristaps Porzingis would be out until at least Christmas?

Maybe this guy?

The Celtics’ offensive strategy was well-balanced this season: – They ranked among the top 3 teams in three-point attempts – Simultaneously maintained a strong post presence (2nd in post-up attempts) – Led the league in post-up efficiency (1.13 PPP)

Queta doesn’t shoot threes, but he dunks. Like, a lot. In Boston’s first seven games, Queta dunked eight times in 97 minutes(!). Playing against a team lacking in size like Golden State, Queta feasted, dunking four times in 28 minutes in his largest stint of the season. Queta dominated with four dunks in 28 minutes, his longest playing time of the season.

Boston doesn’t need to be great in the paint to win. They do need to be a credible threat so when the defense collapses they aren’t discombobulated when the threes aren’t falling and they’re being blocked from the basket.

Last season backup center Luke Kornet played the role as an effective stop-gap big man. He was a steady presence, able to use his long arms to disrupt offenses by effectively protecting the rim and jumping to block the shooters view of the basket, which became nominally known as the “Kornet Contest.” However, his ability to score efficiency fell off. His previous mark of 70% from the field now sits at 58%.

Queta: – Opponents shoot 59% from 6 feet – 5.7 attempts per game

Kornet: – Opponents shoot 62% from 6 feet – 4.4 attempts per game

The trade-offs between Queta and Kornet are: Kornet is longer, can cause disruption on the defensive side more effectively than Queta. Queta is way more athletic and provides an energy reminiscent to Robert Williams. Dunks are among the most valuable shots in the modern NBA, and Queta possessing the ability to bulldoze his way to the basket at will is a helluva ace to have up your sleeve.

Queta, not Tatum or White or Jaylen Brown, is Boston’s leader in net rating this season at plus-20.2. Sitting prettily above Shai-Gilgeous Alexander at 7th on the net rating rankings. A lot of this has to do with Tatum’s effectiveness with the all-bench lineup, where the fruits of Joe Mazzulla’s brand of basketball really takes shape. Generating clean open looks from beyond the arc, that also makes the paint more accessible for players like Queta to capitalize off lobs and PnRs.

Given these promising early returns from Queta’s performance, there’s strong reason to believe he’ll provide excellent value on his current contract. If Queta can merely do what Kornet did last season and keep the team afloat in the dog days, he’ll exceed the value of his small $2.2 million contract.

2.4 million USD is 2,252,886.51 Euros in Queta’s native Portugal

Vinny Jace appears on the Entitled Weekend podcast. He does not live in Albufiera.

TO’s and Threes – NBA Column: The Rise of Hater Culture

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By Vinny Jace, Special to the15net dot com:

America loves a good story, fraught with adversity and culminating with redemption. Rising above the obstacles to accomplish something greater and to etch yourself in history for eternity. Redemption used to be the most illuminating part of an illustrious career. Bill Russell in 1968, Magic Johnson in 1985, LeBron in 2012. Athletes soaring to new heights after falling to their lowest point. The old veteran regaining his past glory. The face of the franchise haunted by humiliation comes back to put his demons to bed. The villain cutting through the chorus of boos to achieve what’s eluded him. What follows these moments of triumph is a reckoning from the detractors. A begrudging respect is formed, then admiration that drowns the voices of the past. Any remaining dissenters calling Magic Johnson “Tragic” or LeBron James a choke artist are, like Hiroo Onoda, hiding in the woods fighting a battle that long ago was loss.

Today it is considered incidental whether the script gets flipped. What was written will remain. In an era where you have superstars in various small markets, the allure of bigger markets is dimmer, yet you’ll find more animus for them rather than admiration. What is worse? To be hated or viewed with apathy? The Denver Nuggets won the title, the most team centric championship since the 1977 Portland Trail Blazers. Nikola Jokic dismantled Kevin Durant and LeBron with startling ease, playing like a 6’10 Larry Bird, acting as the fulcrum for a watch making sure all the pieces inside mesh together in perfect harmony. We used to celebrate pureness in basketball, promote team-friendly organizations that did not have the superstar who needed every little thing catered to them. But instead, they were treated with apathy and the immediate demand they’d do it again. Denver fans could only seek validation in their small, niche communities while outsiders glorified the opponents they slain.



A year later the narrative shifted away from anointing the team they collectively yawned at when they won the first time and searched high and low for a team to crown anyone but the league’s best. Players went through the superstar car wash, long exposés, and podcast segments dedicated to Anthony Edwards as if it was possible for a team to win the title when their best player is 22. The building up of stars only to tear them down and by the time they do climb the mountain all you remember is the negative moments.

(The only champion not subjected to this cruelty is the Kansas City Chiefs. Who, unlike their New England Patriots dynastic counterparts never face media scrutiny or fan fatigue. Just last month Patrick Mahomes threw a behind the back pass in a preseason game that awed fans. The Chiefs are lionized, their opponents serving as mere fodder and built up solely to heighten their sacrifice for the glory of the one true franchise.)

In the Era of The Hater, they must pick one or two instances where they do not hate to maximize the effect of hating while online. To contrast and compare, to trigger fans by demanding their favorite reach expectations one cannot possibility reach. Mahomes and LeBron are the gold standard and anyone else is mincemeat. Even as the NBA moves away from the LeBron era into one defined by parity it is still a stretch for many to accept many players have passed near 40-year-old superstar. To say you prefer a 26-year-old Jayson Tatum who plays every game, fresh off 3 straight First-Team All-NBAs and just won the title is considered asinine.

Good for you, Andrew.



We are in an era where the past effectively never dies and to even entertain a fresh new face could take over for an old one many take as a personal affront. The idea there is a future beyond the present, that a main player from our lives is somewhat replaceable is something this generation never had to face. There are no more movie stars, but brands. Brands last forever.

When you’re LeBron you’re not just a famous athlete like Dr. J or Magic or Bird. You’re a brand. No different from Microsoft, or Disney.The modern stars in basketball today will never come close to attaining this status and for that they’ll suffer. Generations of fans grew up idolizing Michael Jordan and thanks to the internet never have to let go. LeBron fans can continuously relive the glory days, have plenty of material to keep them sedated whenever the end does come, and will use him as a cudgel against players for at least fifty years.

One of the crowning moments of LeBron’s career was winning his first championship. Coming off the heels of The Decision and the 2011 season, in a gentler time the notion of a small market superstar leaving to join a bigger market to play with his best friends revolted us. Then he went to the Olympics, played on the greatest U.S basketball team and led them to the Gold as their best player. The summer of 2012 was the Summer of LeBron! Glowing headline after glowing headline. Segments not highlighting his failures, only lauding his accomplishments with promises of more to come.

Fast forward twelve years later and it’s become apparent fans and media aren’t geared to treat someone as a champion when they won one. Tatum’s career is one long story defined by overachieving when you consider the circumstances he was in. Rookie season, playing on a team missing two max salary players heading into the playoffs, out-dueled Giannis Antetokounmpo and Joel Embiid. Then went toe-to-toe with LeBron in a seven-game set. Yet, all the buzz was around LeBron and for a brief moment it seemed Boston would win everyone collectively shrugged. It’s just not the NBA Finals if LeBron isn’t in it. Tatum was viewed as a casualty, not as an up and comer.

Then 2019 is a disaster, the deck is reshuffled and he’s recast from main player to bit role. 2020 in a year where the Celtics lost Kyrie Irving and Al Horford in free agency, Tatum cobbled together his first All-NBA season and brought a Celtics team with Gordon Hayward on one leg, Kemba Walker on no legs, and his centers are Daniel Theis and Enes Kanter to within two-games of crashing the finals.

Skip ahead two years later he goes on his best individual stretch from January to finish the 2022 campaign, out duels Kevin Durant, Giannis (again), gets revenge on Miami, but runs out of gas in the finals versus Golden State. The takeaway was “they’ll never make it back” and labeled as choke artist for not beating a dynasty when no one picked Boston over them.

After all the narratives, negative headlines and braindead tweets, the Celtics have finally obtained what can’t be taken away from them… and it feels like it’s being taken away from them? How? More importantly, why? Why aren’t can’t we celebrate a championship team with a fresh, young face anymore? We did it with Giannis in 2021 and have looked the other way as he hasn’t even reached round three since. Hater culture can forgive that, but not Tatum making five conference finals in seven seasons? Both won a title. You can say both relied on their co-star (which isn’t an insult), yet we memory hole how awesome Khris Middleton was in the 2021 playoffs, and found some way to both lionize Jaylen Brown’s 2024 while not giving him any credit either.

Tatum outplayed who is largely seen as the third best player in the world in Luka Doncic, then went to the Olympics and won his second gold medal and comes back to the States ridiculed? This can read like sour grapes, but I’m more befuddled than I am annoyed. “He’s only the SIXTH best player in the league!” is a real insult I’ve seen thrown around. What is used as insults and just accepted as valid criticisms is asinine to imagine as discourse ten-years ago.

It’s likely the Celtics won’t repeat as champions, as it’s difficult to have everything go right for you in a sport where if one thing goes wrong your season is effectively over. The 2024 Celtics are anomalous in that regard, as they loss Kristaps Porzingis on two occasions and still ended up winning the title. No team before them won a title without their third best player. Yet, that’s never mentioned as a feather in Tatum’s cap. The injuries other teams suffered only matter.

If by this time next year, the Celtics have secured Banner 19, it’ll be the most impressive repeat by a champion team ever. For now, the most dominant repeat championship team is arguably the 2001 Lakers. But that era of the NBA was weak. It’s just that team was too good to properly use the shallow talent pool as a way to nick them. But for teams to repeat when the talent pool was deep, the 1988 Lakers and 1992 Bulls sit on top. But the hypothetical 2025 Celtics wouldn’t be that far behind. And even if that happens, on top of Tatum making a fourth consecutive First Team All-NBA, wins the championship and the series MVP, the hating will continue because we are now married to our takes more than ever.

I bet the haters hate this.

Vinny Jace appears on the Entitled Weekend podcast. He does not live in North Haverbrook.

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